GROOME
Your grooming routine, ready to go
Rhino
KeyShot
Procreate
Tools
design duration
2 weeks
2025
Team Project
(3 Members)
L'Oréal Brandstorm Competition
To involve GROOMME into a fully customizable, gender-inclusive travel kit organized around each user’s routine, providing quick access to everyday essentials and additional space for less frequently used products
The Vision
Opportunity
Men often want a simple skincare routine, especially when traveling. But grooming during travel is often neglected, products are bulky, routines are time consuming, and space is limited
SOLUTION
Groomme is an all-in-one travel grooming kit designed for simplicity and practicality. It’s compact, refillable, and sustainable— offering essential grooming without compromising space or convenience. The kit is supported by a network of refill stations placed in hostels and beauty stores like Sephora, allowing travelers to replenish products on the go
Target group
Male travelers and digital nomads who need a light, compact, and easy-to-use skincare solution while on the move
